AJU AUTORIUM

AJU Automotive launches ‘Polestar Space Ilsan’

2026.10.02

On October 1, AJU Automotive opened “Polestar Space Ilsan” (hereafter “Space Ilsan”) in Ilsan, Goyang, Gyeonggi Province. Space Ilsan is the first Polestar showroom opened by AJU Automotive, a subsidiary of AJU Autorium, and the eighth Polestar retail location in Korea. As Polestar’s first retail location in northern Gyeonggi Province, Space Ilsan is strategically positioned to serve customers in Goyang, Paju, and other parts of northern Gyeonggi, as well as western Seoul.
 
Housed in a four-story standalone building, Space Ilsan can display a total of five vehicles across its first and second floors, which measure approximately 4,000 square feet (125 pyeong) and 4,000 square feet (129 pyeong), respectively. The facility also provides parking for more than 13 vehicles outside the building and on the rooftop. In particular, two dedicated “handover boxes” offer customers a private and personalized setting in which to take delivery of their new vehicles.
 
At Space Ilsan, six Polestar specialists provide personalized consultations, including detailed vehicle information, guidance on the online purchasing process, and assistance with test-drive applications. They support customers throughout the journey, from exploring the showroom and experiencing Polestar vehicles to making a purchase.
 
At the opening ceremony on October 1, seat belts were unbuckled in place of a traditional ribbon-cutting ceremony, symbolizing Polestar’s commitment to reducing unnecessary waste and promoting a more sustainable future.
 
Jang Ji-hyuk, Branch Manager of Space Ilsan, expressed his ambition to achieve results as one team and forge a new path forward with Polestar, inspired by Polaris, the North Star that remains steadfast and guides the way.

AJU

AJU Group Holds AI Hackathon in Celebration of 66th Anniversary

2026.09.02

To celebrate its 66th anniversary, AJU Group hosted “Be the Pioneer,” an AI hackathon where employees used artificial intelligence to tackle real-world business challenges. The event was designed to carry forward AJU’s pioneering spirit, which has guided the Group for the past 66 years, into a new era of AI-driven innovation.
 
Under the theme “AI Pioneer: Reimagine AJU’s Core Business,” 16 teams from nine affiliates, including AJU Corporation, AJU IB Investment, AJU Autorium, AJU Networks, and Hotel Seokyo, participated in the hackathon. Each team identified challenges from their day-to-day work in three areas: work innovation, customer experience, and workplace safety.
 
Over two days, participants defined problems, developed solutions, and used various AI tools to bring their ideas to life. Going beyond conceptual proposals, the teams built and demonstrated prototypes and practical solutions with the potential for application in their day-to-day work, highlighting the possibilities of AI-driven innovation.
 
Following evaluations by AJU Group executives and external AI and startup experts, RYSE’s “AI Local Concierge” won the Grand Prize. AJU Networks’ “AI-Powered Vehicle Pre-Inspection Service” received the Excellence Award, while AJU Corporation’s “AI Ready-Mixed Concrete Dispatch System” earned the Outstanding Award. The Grand Prize-winning team will also receive an opportunity to attend CES 2027.
 
“This hackathon gave our employees an opportunity to put AJU’s pioneer spirit, which has guided us for the past 66 years, into practice using AI as a new tool,” an AJU Group official said. “We will continue to develop promising ideas into meaningful changes in the workplace and encourage AI-driven experimentation and innovation across the Group.”

AJU CORPORATION

AJU Corporation Earns Technical Certification from the KIC for Hot-Weather Concrete Technology

2026.08.25

AJU Corporation’s “Concrete Manufacturing Technology for Hot-Weather and Rainy Conditions,” jointly developed with Hanla Encom, Asia Cement, and Hanla Cement, has received technical certification from the Korea Institute of Building Construction.
 
The technology is designed to produce heat-resistant concrete capable of withstanding both high temperatures and rainfall. Its key feature is the ability to maintain workability for extended periods under hot-weather conditions while minimizing quality degradation during rainfall. Under high temperatures, the technology improves fluidity retention to help maintain stable workability and construction quality. It also enhances resistance to washout and material segregation in rainfall of up to 3 mm per hour, enabling more effective management of concrete quality fluctuations caused by summer heat and rain.
 
The technology integrates “super slump-retention concrete,” which maintains fluidity for extended periods, and “rain-resistant concrete,” which minimizes quality degradation caused by rainfall, into a single heat-resistant concrete manufacturing system. Performance can be selectively applied according to site temperature, transport and waiting times, and rainfall conditions, helping reduce construction delays and rework costs caused by adverse weather. Tests conducted through production at an actual ready-mixed concrete batcher plant and mock-up testing demonstrated stable strength development and confirmed the technology’s applicability to construction sites.
 
“As climate change has made summer concrete construction conditions increasingly unpredictable, there has been a growing need for advanced technologies capable of responding to both high temperatures and rainfall,” an AJU Corporation official said. “Building on the technological capabilities secured through this joint development, we will help overcome weather-related constraints at construction sites and contribute to more robust and safer construction quality.”

AJU CORPORATION

AJU Corporation signs MOU with SY Samyang for special concrete technology cooperation

2026.07.08

AJU Corporation has signed a “Memorandum of Understanding (MOU) for a Strategic Partnership in Specialty Concrete Technology” with SY Samyang. The partnership aims to respond to changes in the construction market and growing demand for specialty concrete by combining the two companies’ technical expertise and field experience while expanding joint R&D and business collaboration.
 
The signing ceremony was attended by Moon Seung-man, CEO of AJU Corporation, Yoo Jae-hyun, President of SY Samyang, and other key representatives from both companies. The two companies discussed future directions for technological cooperation in specialty concrete and plans for mid- to long-term business expansion. Through the partnership, they plan to create synergies by combining AJU Corporation’s accumulated technical expertise and field application know-how with SY Samyang’s efforts to expand its specialty concrete business.
 
Under the agreement, the two companies will collaborate in a wide range of areas, including ▲ technical consulting for specialty concrete, ▲ technical support for ready-mixed concrete and mix design, ▲ improvements to production processes and equipment operations, ▲ advancement of quality management systems, ▲ technical training and development of specialized personnel, ▲ support for R&D center operations, and ▲ joint R&D and new product development.
 
Building on the partnership, AJU Corporation plans to expand its technology consulting business by leveraging its expertise in specialty concrete technology and quality management. The company will also explore new business models linked to technology transfer and OEM production. Through these efforts, AJU Corporation aims to lay the groundwork for expansion into new markets, including northern and eastern Seoul and the Chungcheong region, while accelerating the development of new technology-driven revenue models.
 
“This agreement marks a meaningful starting point for building a mutually beneficial partnership by combining the technical capabilities and field experience of both companies,” said Moon Seung-man, CEO of AJU Corporation. “We will continue to deliver greater value to our customers, maximize synergies with SY Samyang, and proactively respond to changes in the market.”

AJU

AJU Building earns international Green Building Certification 'LEED GOLD'

2026.07.02

In June 2026, AJU Building, operated by AJU, earned LEED Gold certification, demonstrating its competitiveness as a sustainable office building.
 
LEED (Leadership in Energy and Environmental Design) is a globally recognized green building rating system developed by the U.S. Green Building Council (USGBC). It evaluates the sustainability of buildings across various stages, from design and construction to operations and maintenance.
 
AJU Building received LEED v4 O+M: Existing Buildings Gold certification. LEED O+M assesses the sustainability of existing buildings based on their operations and maintenance, covering areas such as energy use, water management, indoor environmental quality, waste management, and sustainable operational practices.
 
The certification reflects AJU Building’s continued efforts to go beyond routine facility maintenance by improving energy efficiency, creating a comfortable indoor environment, conserving resources, and establishing sustainable building management practices. In particular, it demonstrates that the building’s operations and maintenance meet international standards for environmental performance and sustainability.
 
An AJU official said, “LEED Gold certification is a meaningful recognition of AJU Building’s sustainable operations and management practices. We will continue to strengthen our ESG-based asset management capabilities through energy conservation, improvements to the indoor environment, and sustainable building operations.”