AJU Continuum (formerly AJU Hotel and Resort) entered the hospitality industry in 1987 by acquiring the Seokyo Hotel. Since then, they have diversified their business not just in hotel operations but also in hotel investments, development, and tech industry investments. They have accumulated various experiences and profound expertise over more than 30 years. With global professionals from diverse backgrounds and experiences, AJU Continuum now offers services in real estate investment and development, branding and operations, and tech industry investments, aiming to become a global specialist investment company.