CORE VALUES / PEOPLE
The Pioneer Spirit
A desire for novelty and a spirit
of challenge for change
Tae Shik Moon, the founder of Aju, has been writing the history of AJU
based on the “Pioneer Spirit,”
the founding principle.
“It only takes five minutes to make a utilities pole with concrete,
so why do we need to wait for months and years to import expensive wooden poles?"
In 1960, this pioneer spirit was the foundation for establishing AJU Corporation,
the beginning of AJU, and the driving force that has transformed it into a global company.